PAID DIGITAL ADS

Know what your ad spend is actually delivering.

We grew frustrated with paid-media reporting that could explain clicks, impressions and spend — but not whether the business was actually getting more valuable leads. Hero is built around answering that question.

Book a paid ads audit ›Explore channels ↓

Less agency theatre. More commercial clarity.

If nobody can tell you how many qualified leads, sales or pounds of revenue your advertising created, it is very difficult to know whether the account is genuinely improving.

We stay close to your business, move quickly when the market changes and make tracking part of the strategy. We want to understand the offer, stock, margins, sales process and customer journey — not optimise an account in isolation.

Visibility

Understand where the money went and what came back.

Agility

Respond to offers, stock, creative and competitive changes quickly.

Alignment

Regular conversations keep advertising connected to the real go-to-market plan.

CHANNELS

Meet customers in the places they already discover and decide.

We choose channels because they fit the customer journey — not because an agency wants to sell every platform on its rate card.

GOOGLE

Search & Performance Max

Capture existing demand and extend reach across Google with campaigns tied to meaningful conversion goals.

Google Shopping

Turn a strong Merchant Center feed into visual product advertising built around products, price and purchase intent.

Desk lamp

£49

Example Store

Office chair

£189

Example Store

Illustrative Shopping ad treatment

Facebook & Instagram

Creative-led Facebook and Instagram campaigns with landing pages, audiences and measurement working as one system.

Vertical video advertising

Native vertical creative designed for the feed, supported by a testing rhythm that learns what actually earns attention.

Put the actual vehicle in front of the actual shopper.

Vehicle Ads use inventory data to surface individual vehicles with information such as imagery, make/model, price and mileage before a customer clicks through to the vehicle page. We focus the setup and optimisation around one commercial question: can we reduce the cost of generating a used-car sale?

Explore Google Vehicle Ads ›

2025 Electric SUV

£31,995

8,240 miles•Hero Motors

Illustrative vehicle inventory ad

Feed

Live stock

Journey

Vehicle page

Outcome

Lead → sale

TRACKING FIRST

Clicks are not the business outcome.

Tracking is critical to how we work. We help map the journey from advertising through the website and, where systems allow, into the CRM or sales outcome so optimisation is based on better signals.

Where your existing website or technology limits measurement, we'll explain the gap and work with your provider to improve it rather than hiding behind incomplete reporting.

Commercial reporting

Spend → lead → outcome

Connected

Ad spend

›

↗

Website action

›

◎

Qualified lead

›

✓

Sale / revenue

The useful question

What did the advertising create for the business?

→

HOW WE WORK

Audit it. Fix it. Keep improving it.

We don't want the relationship to peak at the pitch. The useful work happens when the advertising keeps adapting to the business.

Audit

We review account structure, tracking, creative, feeds, landing pages and the commercial objective.

Prioritise

We identify the changes most likely to improve qualified lead volume, efficiency or visibility.

Implement

We make the changes with you rather than handing over a slide deck and disappearing.

Optimise

Regular reviews keep campaigns aligned with stock, offers, seasonality and your go-to-market strategy.

Prove

Reporting connects spend to enquiries, sales or revenue wherever the underlying data allows it.

PREFER TO RUN YOUR OWN ADS?

Build an AI-assisted advertising operating system.

Not every business needs to outsource campaign management. We can help your team configure better reporting, creative workflows and AI-assisted analysis so you retain control while removing repetitive work.

Talk to us about your setup ›

Campaign data

Performance + spend + conversions

AI analysis

Changes + anomalies + opportunities

Creative support

Briefs + variants + learnings

Reporting

Clear summary + actions

QUESTIONS WE OFTEN GET ASKED

Paid advertising, without the smoke and mirrors.

Which advertising platforms do you manage?+

We can support Google Ads, Performance Max, Shopping, Meta and TikTok, alongside specialist automotive activity such as Google Vehicle Ads. The right mix depends on your audience and commercial objective.

How do you measure whether paid ads are working?+

We start with the outcome that matters to the business and make tracking part of the setup. That might mean qualified forms, calls, purchases, appointments, vehicle enquiries or offline sales data where the systems allow it.

Can you audit an account before we commit?+

Yes. An audit is a sensible starting point when an account already exists. We can identify tracking gaps, structural issues and practical opportunities before agreeing what should change.

Do you charge a percentage of ad spend?+

Our aim is fair, transparent pricing aligned to the work required rather than creating incentives to increase spend for its own sake. We scope the service around the account and support needed.

Can you help if we want to manage the ads ourselves?+

Yes. We can help configure the account, tracking, reporting and AI-assisted workflows, then support your team with creative and ongoing optimisation rather than requiring a fully managed service.

Can AI run my advertising for me?+

Advertising platforms already use significant automation, and AI can help with analysis, reporting and creative workflows. We still believe goals, data quality, guardrails and human commercial judgement matter. We implement AI where it adds measurable value rather than automating for the sake of it.

FREE PAID ADS AUDIT

Let's find out what your advertising is really doing.

We'll review the account, tracking and commercial objective, then talk you through where we think the most valuable opportunities are.

Book your audit ›