Search demand
Capture shoppers already looking for vehicles, offers, finance or a dealer near them.
CAR DEALER ADS
Advertising built to sell stock.
Your dealership doesn't need more impressions for a report. It needs the right cars in front of the right shoppers, a frictionless route to enquire and a clearer view of what advertising turns into sales.
Campaign preview
Sponsored vehicle
2025 · Electric · 8,240 miles
Electric SUV GT-Line
£31,995View vehicle
Illustrative inventory-ad interface
Creative → landing page → enquiry → saleMeasure the outcome →
AUTOMOTIVE, NOT GENERIC PPC
Start with the cars you need to sell. Then build the media around them.
Stock changes. Offers change. Used-car margin changes. New-car campaigns move quickly. Automotive advertising needs to respond to the commercial reality of the dealership rather than sit in an agency plan waiting for next month's meeting.
We combine automotive marketing experience, tracking and modern data workflows to make campaign decisions faster and reporting more useful.
Inventory-led ads
Turn current stock into relevant advertising journeys rather than promoting vehicles that have already sold.
Paid social
Use strong vehicle creative, offers and audiences to create demand and bring shoppers into stock.
Retargeting
Reconnect with people who viewed vehicles or meaningful website journeys without treating every visitor the same.
FROM CLICK TO SALE
Cost per lead matters. Cost per sale matters more.
We want to get beyond advertising dashboards. Where your website, CRM and sales data allow it, we build a clearer measurement chain from media spend through to the vehicles actually sold.
Not every retailer has perfect attribution on day one. That's fine. We identify the gaps and improve the measurement layer rather than pretending the data is better than it is.
01↓
Stock & offers
What do you actually need to sell?
02↓
Campaigns
Put the right vehicles and proposition in front of relevant shoppers.
03↓
Website
Land people on the most useful stock, vehicle or offer journey.
04↓
Enquiry
Measure calls, forms, finance, part exchange and other meaningful actions.
05
Sale
Where retailer data allows it, connect marketing activity to the commercial outcome.
Dealer performance view
What changed this week?
Media spend
£—
Vehicle enquiries
—
Matched sales
—
Cost per sale
£—
AI-assisted summary
Highlight changes in spend, lead mix, stock performance or conversion so the team knows where to investigate first.
Concept interface. Available metrics depend on retailer systems and data access.
REPORTING THAT HELPS YOU ACT
See the number. Understand what changed.
A dashboard shouldn't create another job. We can combine advertising, website and downstream performance data into clearer reporting, then use automation and AI to surface anomalies and useful changes for the team.
SpendCPLStock engagementEnquiriesSales matchCost per sale
FASTER COMMERCIAL RESPONSE
Campaigns should move at the speed of your dealership.
Aged stock, a manufacturer push, a weekend event or a sudden change in enquiry mix shouldn't need weeks of agency back-and-forth.
Stock-led decisions
Use current inventory and commercial priorities to inform what gets promoted.
Creative that fits the channel
Search, inventory and vertical social need different creative and landing experiences.
Tracking from the start
Conversion events and attribution are part of campaign setup, not an optional reporting add-on.
Regular commercial alignment
Talk about stock, offers, leads and sales — not just platform metrics.
QUESTIONS DEALERS ASK
Automotive advertising, made clearer.
Which platforms can you advertise car stock on?+
The right mix depends on the retailer and objective. We can support Google advertising, inventory-led vehicle campaigns and paid social across platforms such as Meta and TikTok, subject to platform eligibility and feed requirements.
Can you advertise individual vehicles?+
Yes, where the advertising platform and inventory setup support it. Live vehicle data can be used to create much more relevant journeys than manually maintaining individual adverts.
How do you measure cost per sale?+
We start by making enquiry and campaign tracking reliable, then work with the retailer to connect downstream CRM or sales outcomes where the underlying systems and data access allow it.
Do we need a new website to work with you?+
No. We can work with an existing website where it gives us sufficient tracking and landing-page flexibility. If the website itself is limiting performance, we will tell you rather than hiding the issue inside campaign reporting.
Can you work with our existing marketing team?+
Yes. Hero can operate as a specialist partner alongside an internal marketing team, supporting campaign setup, automotive feeds, tracking, creative, reporting or specific channels.
Do you guarantee a particular number of sales?+
No. Advertising performance is affected by stock, price, market demand, website experience, sales follow-up and other factors. We focus on improving the parts we can measure and influence, with transparent reporting around the commercial outcome.
FREE AUTOMOTIVE ADS AUDIT
Show us the account. We'll look for where the next gains could come from.
We'll review your campaign setup, tracking, stock journey and commercial objectives, then talk through the opportunities we can actually evidence.